Demand for Jhajariya on the rise after Google’s ‘Reunion’ ad goes viral; sweet shop owners confused

Mumbai: Google’s newest ‘Reunion’ ad may be a cult hit, but it has left sweet shop owners across the country bewildered and pissed off. The television commercial, which talks about a sweet called Jhajariya and two childhood friends who were separated by the partition of India and Pakistan, has gone viral across social networking sites in both the countries.

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“Ever since the Google ad went viral, my shop is being visited by thousands of customers everyday, who come here looking for Jhajariya; I don’t even know what the fuck that is!”, says Santosh Kumar, a local sweet shop owner. In a survey conducted by our team, we found out that 25% of the people didn’t know what Jhajariya is, while 10% knew about it, and a whopping majority of 65% said that they wanted to overthrow the Central Government.

While most of us believe that Google has benefited from this ad, the high ranked officials at Google tell us a completely different story. In an interview, a Google employee said,”We initially thought that the concept was interesting and catchy, but it ended up marketing Jhajariya instead of us”.

Article by Neil Lalwani